The 3.75 inch action figure was big in the early-to-mid 1980s: GI Joe, Star Wars, DC's Super Powers, etc. By the early 1990s, the format was largely considered dead, ousted by the larger, more squat Teenage Mutant Ninja Turtles-styled figures and the 5-inch+ Marvel Toy Biz line.
But, largely due to the success (I think) of Mattel's Justice League Unlimited line, a new 3.75 series has emerged: DC Universe Infinite Heroes. Infinite Heroes is similar in size to DC Unlimited, but non-cartoony and more articulated. I find them to be cool, but somewhat of an oddity due to their format. I believe Marvel came out with a similar line last year.
No panties, but I've giving Mattel slack because this is probably just a prototype
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